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  • Steve Charlton Otieno

Biopharma Leaning more into Digital Marketing

The new Indegene ‘The Digital Savvy Pharma Marketer 2020’ report found that Biopharma companies are shifting rapidly from traditional marketing platforms to digital marketing with a projected increase of more than 70% over the next six years.

The reasons for the shift and an overview over the most promising digital marketing channels are listed in this short article:

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