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Biopharma Leaning more into Digital Marketing

  • Steve Charlton Otieno
  • Nov 20, 2019
  • 1 min read

The new Indegene ‘The Digital Savvy Pharma Marketer 2020’ report found that Biopharma companies are shifting rapidly from traditional marketing platforms to digital marketing with a projected increase of more than 70% over the next six years.

The reasons for the shift and an overview over the most promising digital marketing channels are listed in this short article:


 
 
 

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